21世纪的第三个10年，工业设计必然呈现全新图景-平博网

各位嘉宾，各位朋友，女士们、先生们，

大家上午好！

今天，2021世界工业设计大会隆重召开。首先，我代表世界设计产业组织、代表中国工业设计协会，向大会的开幕表示衷心的祝贺，向工业和信息化部、山东省人民政府，联合国工业发展组织等为大会召开给予长期支持，付出共同努力的各级政府、单位和专家表示衷心的感谢，向线上线下同时参会的各国设计师致以诚挚的问候！

世界工业设计大会于2015年，由当时30多个国家和地区的国际设计组织、企业、大学以及设计师共同发起。历经五届，已有超过60多个国家和地区的成员相继加入，并发起成立了世界设计产业组织，成为推动全球设计发展的国际平台和重要影响力。

这不仅得益于我们对工业设计的共识与聚力，更因为我们今天已经把发展的眼光投向以人为中心、以生态为追求、以为人类社会创造价值为动能的发展阶段，在这样的时代背景下，工业设计被证明是推动经济社会高质量可持续发展的重要手段，正日益发挥着前所未有的作用和魅力。

今天，数字、智能和网络正在形成决定未来的力量，泛在互联、超级计算、数字智能，推动我们所处的环境巨变，设计数智化迎来重大机遇和挑战，与过去依靠设计师的灵感和创意不同，在摩尔定律驱动下，超级计算同时面向数10亿个体的实时设计，瞬间满足大规模定制设计需求。全新的设计时代随着科技革命和产业变革一起到来！正在呈现的智能制造图景中，数智化设计将用户需求转化为供应链和智慧工厂的指令集，融入设计、感知、决策、执行、服务等产品全生命周期，实现用户大数据和大规模定制的超级对接和价值转化，成为智能制造的重要引擎和驱动力。

科技革命和产业变革为我们带来无数的新兴事物，一场速度最快、规模空前的变革和迁徙已经开启，我们过去所创造的一切、所秉承的思想、所驾驭的创新方法和工具都面临着重新设计和建构，这是一场进化反思和追求美好的全新旅程。

在这场伟大变革中，传统的设计并不能完全担负起这项使命，设计因此与科技、产业、文化等深度融合，工业设计自工业革命诞生以来，经历了不断的升级、延伸和拓展，本届大会以“设计·数智时代”为主题，在21世纪的第三个10年，工业设计的发展必然呈现全新图景，更将开启数字智能设计的全新历史阶段！

对于今天的创新者来说，这是无比的挑战、机遇与幸运！我们也很高兴地看到，中国以及世界上一些领先的科技公司、产业互联网、设计机构与平台等，已经在全新设计理念、技术、模式、应用方面取得了突破，由工信部推动创建的国家工业设计研究院今天也将正式发布！世界工业设计大会和世界设计产业组织也将充分发挥国际性、全球化的作用和能力，积极促成合作并构建创新平台基础设施，助力所有探索者、创新者、实践者共同赢得未来！

distinguished guests, dear friends, ladies and gentlemen, good morning! 

today 2021 world industrial design conference is grandly opened. first of all, on behalf of global design industry organization and china industrial design association, i’d like to extend my warm congratulations to the opening of the conference, my sincere gratitude to governments, organizations and experts including the ministry of industry and information technology, shandong provincial people’s government, and the united nations industrial development organization, who provide long-term support and contribute joint efforts to the conference, and my sincere greetings to global designers attending the conference both online and offline.

world industrial design conference was launched in 2015 by international design organizations, enterprises,universities and designers from over 30 countries and regions at the time.after five sessions, members from more than 60 countries and regions have joined the conference and initiated global design industry organization, which has become an international platform with important influence to promote the development of design across the world.

this not only benefits from our consensus and cohesion in industrial design, but also because we have now turned our vision of development towards a stage that is people-oriented, pursuing ecology, and driven by creating value for human society. under this background, industrial design has been proved to be an important means to promote high-quality and sustainable development of economy and society. and it is increasingly playing an unprecedented role and charm.

nowadays, digital, intelligence and networks are forming the power to decide the future trends, the fastest and most intensive revolution and migration has been started.the original awareness is constantly being disrupted, the exponential development of digital technology leads to emergence of various emerging industrial models like tidal waves, how shall we design our world and ourselves. broad connectivity, supercomputing and digital intelligence promote great changes of our environment. 

industrial design is currently located at the center of intersection in the three-dimensional world, namely, digital space, physical world and human society. digital intelligence of design welcomes great opportunities and challenges. instead of relying on designers' inspiration and creativity in the past, with the motivation of moore's law, supercomputing enables real-time design with billions of objects at the same time, which instantly satisfy demands for large-scale customized design. 

from mass manufacturing to mass customization, from industrial production lines to modular virtual production, the brand new age of design arrives along with the technological revolution and industrial transformation! 

in the current view of intelligent manufacturing, digital intelligent design will transform user demands into sets of commands for the supply chain and intelligent factories, integrating the entire product life cycle of design, perception, decision making, implementation and service, etc. it realizes the super connection and the value transformation of user big data and mass customization, becoming an important engine and driving force of intelligent manufacturing.

science and technology revolution and industry revolution have brought us many new things.the fastest and most intensive revolution and migration has been started. everything we have created in the past, the ideas we have inherited, and the innovative methods and tools we control are facing redesign and construction. this is a new journey of reflection evolution and pursuit for beauty. 

in this great revolution, traditional design can’t fully undertake this mission. therefore, design is deeply integrated with technology, industry, and culture. since the birth of the industrial revolution, industrial design has experienced continuous upgrading, extension and expansion. the theme of the conference is “design the age of digital intelligence”. in the third decade of the 21st century, the development of industrial design will inevitably present a new vision, and will open a new historical stage of digital intelligent design!

for today’s innovators, this is an incomparable challenge, opportunity and fortune! we are also very delighted to see that china and some world leading technology companies, industrial internet, design institutions and platforms have made breakthroughs in new design concepts, technologies, models, and applications. the national industrial design institutes promoted by the ministry of industry and information technology will also be officially released today! 

world industrial design conference and global design industry organization will also give full play to the international and global role and capabilities, actively promote cooperation and build innovation platform infrastructure, and help all explorers, innovators and practitioners to win the future together!